PHOTO: BOUCHERON PRESS ARCHIVES
About
Bureau de presse is PR & Communications agency with the subsidiaries in Madrid and Moscow, focused on PR, media planning and conception of premium projects for the leading international luxury brands in fashion and jewelry for the markets of Spain, Portugal, Turkey, Kazakstan and Russia.
The agency was founded in 2017 by Maria Navrotskaya who has more than 15 years experience in luxury & fashion segments.
Maria Navrotskaya: "Our work is a way of life, our clients are eternal source of inspiration. We are sincerely in love with the brands we work with, this love gives the best professional result and just makes us happy people. We are a small team of like-minded people, which becomes indispensable for each client. Our expertise lies not only in the field of communications, nowadays it is important to understand that communications should be aimed at the end client and lead to the sales increasing. Therefore, holding client events and communicating with the staff of our clients' boutiques is an integral part of the agency's work."
Bureau de presse is PR & Communications agency with the subsidiaries in Madrid and Moscow, focused on PR, media planning and conception of premium projects for the leading international luxury brands in fashion and jewelry for the markets of Spain, Portugal, Turkey, Kazakstan and Russia.
The agency was founded in 2017 by Maria Navrotskaya who has more than 15 years experience in luxury & fashion segments.
Maria Navrotskaya: "Our work is a way of life, our clients are eternal source of inspiration. We are sincerely in love with the brands we work with, this love gives the best professional result and just makes us happy people. We are a small team of like-minded people, which becomes indispensable for each client. Our expertise lies not only in the field of communications, nowadays it is important to understand that communications should be aimed at the end client and lead to the sales increasing. Therefore, holding client events and communicating with the staff of our clients' boutiques is an integral part of the agency's work."
Digital
Print
Influencers
Events
Bureau de presse event team produces and creates high-profile events that are extremely organized, detailed and seamless. We can plan and execute any kind of event.
Mediaplanning
Bureau de presse agency team creates a media plan based on client's needs, acting in all directions: online and print media, advertising on social networks and Youtube. We also use all communication channels, including SERM and SEO. We have not only the experience of creating and implementing media plans for any budget, but also a unique system for evaluating ROI of our clients' campaigns.
News
Hermès SS25 Men's Collection
Hermès presented the new MRTW SS25 collection in Palais d'Iéna. Grazed by a gentle breeze, the collection melts into cityscapes, into the horizon. The pieces transform in the space of a day, evocations on printed carrés dissipate like footprints washed away in the tide. The wardrobe is seen through novel prisms: materials play with forms, lines and volumes, elongating the silhouette or anchoring it firmly on the ground.
Boucheron Carte Blanche, Or Bleu High Jewelry Collection
Claire Choisne dedicates her new Carte Blanche to water, a vital a precious resource.
Inspired by the waters of Iceland – strong, powerful, raw, the collection captures the beauty of it in 26 high jewelry creations.
Inspired by the waters of Iceland – strong, powerful, raw, the collection captures the beauty of it in 26 high jewelry creations.
Agent Provocateur Up All Night Campaign
Cult British lingerie brand celebrates the SS24 season with the ultimate rock 'n' roll afterparty. A harmony of retro playfulness and modern attitude, SS24 is for the muse who knows what she wants. Forget tomorrow morning, let's stay Up All Night...
Boucheron creations at the 77th Cannes Film Festival
For the occasion of the 77th edition of the Cannes Film Festival, Rossy de Palma, Zoe Saldaña, Alexa Chung and Salma Pinault Hayek chose to wear creations by Maison Boucheron.
Hermès FW 24 Women's Collection
Hermès presented the new WRTW FW24 collection at La Garde Républicaine, showcasing the urban wardrobe of a woman out to conquer the city.
This woman is the equestrian style of a biker who thrills to the thrum of the rain, wears shiny leathers with metallic details , and enjoys her freedom of movement.
This woman is the equestrian style of a biker who thrills to the thrum of the rain, wears shiny leathers with metallic details , and enjoys her freedom of movement.
Boucheron Histoire de Style, The Power of Couture High Jewelry Collection
Medals, buttons, embroideries, aiguillettes... Claire Choisne, Creative Director of Maison Boucheron, revisits the couture heritage of Frédéric Boucheron, taking inspiration from ceremonial attire. She takes a new approach to the concept of ceremonial ornaments, metamorphosing them through the ingenious application of rock crystal and diamonds. This precious deconstruction brings to light 24 High Jewelry pieces that open the way to a new vision of couture.
Hermès FW24 Men's Collection
Hermès presented the new MRTW FW24 collection in Palais d'Iéna. Sculpted columns and bright reflections resonated with the sharp, generous volumes of the graphic silhouettes. Irreverence was at play in these garments with multiple lives: reversible, superimposable, transformable. Versatility of wear defined the attitude.
Boucheron creations at The Golden Globes 2024
For the occasion of the 81st Golden Globes' ceremony Jennifer Lopez, Ayo Edebiri, Hailee Steinfeld and Rosamund Pike chose to wear creations of Maison Boucheron.
Boucheron creations at The Fashion Awards 2023
For the occasion of The Fashion Awards 2023 Alexa Chung, Lily James, Gillian Anderson, Little Sims and Jodie Comer chose to wear creations of Maison Boucheron.
Boucheron Emerald Enchantment Campaign
There are a thousand occasions – and as many ways – to celebrate. One thing is sure: the best celebrations are shared with others. Maison Boucheron assembled its ambassadors for an exceptional evening. Each brought her own touch of magic. Staying for dinner?
Agent Provocateur Risqué Business Campaign
Inspired by the make-believe wardrobe of seductive secret agents, the new Agent Provocateur AW23 collection features kinky corsetry, delicate lace and jewel-encrusted lingerie.
Hermès SS24 Women’s Collection
Hermès presented the new WRTW SS24 collection in the ambience reminding of the freshness of a meadow, the moment of spring turning to summer. Sensual, contemporary silhouettes slipped through tall grasses and accentuated the contours of the body.
Boucheron Carte Blanche, More is More High Jewelry Collection
At 26 Place Vendôme, Maison Boucheron presented the new Carte Blanche, More is More High Jewelry collection. A free spirit, released from any constraints. Out with size, shape and materials restrictions and out with boundaries. In with joy and colors!
Hermès SS24 Men's Collection
For SS24, Hermès presented a collection soft and sweet as a summer breeze, stirred by
a tender strength. Introducing clothing as architecture.
a tender strength. Introducing clothing as architecture.
Boucheron creations at the Cannes 2023
Salma Hayek, Philippine Leroy-Beaulieu, Rossy de Palma, Anja Rubik and many others chose to wear Boucheron jewelry to the 76th edition of Cannes Film Festival.
Boucheron Serpent Bohème Pink Quartz Collection
Unveiled in 1968, the Serpent Bohème collection has traversed the decades and has since become a Boucheron classic. The design's elegant twists are a perfect example of Maison Boucheron’s expert craftsmanship.
Maison Boucheron sees its 1968 design in a
new light — rose-tinted — where Serpent Bohème's iconic motifs are reworked with elegant rose gold and pink quartz. The pastel tones of this gemstone give a warm glow to rings, bracelets, necklaces, and earrings for a look that is both modern and elegant.
Maison Boucheron sees its 1968 design in a
new light — rose-tinted — where Serpent Bohème's iconic motifs are reworked with elegant rose gold and pink quartz. The pastel tones of this gemstone give a warm glow to rings, bracelets, necklaces, and earrings for a look that is both modern and elegant.
Hermès at Watches and Wonders 2023
For Watches & Wonders 2023, Hermès introduced its new timepieces in a dreamlike scenography by Clément Vieille, immersing visitors in the heart of Hermès time and celebrating the alliance of human craftsmanship with the ingenuity of an artistic nature.
Boucheron Quatre Double White Edition Collection
In 2004, Boucheron first introduced the Quatre design, bringing together 4 motifs from its archives: Grosgrain, Double Godron, Ligne Diamantes, and Clou de Paris, in a single ring. For the SS 2023 season, the Maison presents the Quatre White Edition collection, adorning the now iconic Quatre design in white and complementing the collection with an exceptional hair jewelry piece.
Boucheron creations at the Oscars 2023
Mindy Kaling, Salma Hayek, Lukas Dhont and Eden Dambrine chose to wear Boucheron jewelry to the 95th Academy Awards.
Hermès WRTW FW23 Collection
On Paris Fashion Week 2023 Hermès showcased its new collection, which explores feminine sensuality and is built around the softness, warmth, and light that every woman carries.
Boucheron creations at the BAFTA 2023
Emma Mackey, Angela Bassett, Hong Chau, Regé-Jean Page, Aimee Lou Wood and Rita Wilson chose to wear Boucheron jewelry to the 76th British Academy Film Awards.
Blasé Concept Store Cocktail
Blasé concept store brought his friends together for a cocktail. Hosted by Katya Mukhina, this precious evening was full of beautiful clothing, wonderful people, and joyous music.
Boucheron Histoire de Style, Like a Queen High Jewelry Collection
Boucheron presented the new High Jewelry Collection Histoire de Style, Like a Queen. Inspired by the Boucheron double-clip brooch, that Queen Elizabeth received when she turned eighteen and continued to wear throughout her reign, the collection features eighteen contemporary peaces, reinterpreting the original Art Deco design and drawing inspiration from an icon whose stile transcended decades.
Crave Airlines Premiere at the Crave Cabaret Theatre
On November 30, Crave theatre presented the premiere of its new show «Crave Airlines». You can go on a breathtaking journey full of pleasure and dizzying dance from December 1. Actor and musician Rinal Mukhametov played the leading role of the pilot of the most liberated airlines. The cult British lingerie brand Agent Provocateur was the general partner of the show.
Boucheron Jewelry at the Emmy Awards 2022
Sarah Paulson, Alexandra Daddario, Kaley Cuoco, Selena Gomez and other beautiful Emmy Awards 2022 guests chose to wear Boucheron jewelry on the red carpet.
Hermès Les Jeux de L'ombre High Jewelry Presentation
On July 6, 2022, Hermès introduced the 7th high jewelry collection Les Jeux de l’Ombre. It was launched during the Paris Haute Couture Week, in an impressive display of theatre performance created by Lina Lapelytè.
Boucheron Carte Blanche, Ailleurs High Jewelry Presentation
On July 4, 2022, we presented the new Boucheron Carte Blanche, Ailleurs collection to the press from Spain, Turkey, Poland, and the Czech Republic. By tradition, the presentation was held at 26 Place Vendôme Boucheron boutique.
Christmas cocktail at Boucheron Boutique
On December 16, 2021, a Christmas cocktail was held at Boucheron boutique, at Petrovka 12. The guests tried on the new Animaux de Collection, enjoyed Ginger Sveta dj set and Beluga Farm treats in an exquisite New Year's atmosphere.
Agent Provocateur SS22 Press Day
The Agent Provocateur SS22 press day was held on December 14. The new collection of the cult underwear brand is dedicated to the era of the noughties - neon colors, rhinestones, feathers.
The decadent interior of SIMACH v Nedavnem and the playlist with 2000s hits created a unique atmosphere.
The decadent interior of SIMACH v Nedavnem and the playlist with 2000s hits created a unique atmosphere.
Premiere of the Absolutely Naked show with Ekaterina Varnava at the Crave Cabaret Theatre.
On October 6, the Crave Theatre, the monopolist in the cabaret genre in Russia, presented the show Absolutely Naked. The main character in the show will be the film and television star Ekaterina Varnava. The general partner of the show is the iconic British lingerie brand Agent Provocateur.
Agent Provocateur AW21 Press Day
Agent Provocateur AW21 Press Day
On June 3, 2021, a presentation of the Agent Provocateur AW21 collection took place on the roof of the Aizel boutique. The collection, invented during the lockdown, is able to inspire women to be free to be themselves. A new bold adventure with Agent Provocateur - the search for yourself. On the roof of Aizel boutique, Agent Provocateur created a garden of paradise with plants and flowers. The musical set by Sveta Ginger and the sunny weather provided the perfect mood for the guests of the event.
On June 3, 2021, a presentation of the Agent Provocateur AW21 collection took place on the roof of the Aizel boutique. The collection, invented during the lockdown, is able to inspire women to be free to be themselves. A new bold adventure with Agent Provocateur - the search for yourself. On the roof of Aizel boutique, Agent Provocateur created a garden of paradise with plants and flowers. The musical set by Sveta Ginger and the sunny weather provided the perfect mood for the guests of the event.
The Friends Foundation celebrated an immersive birthday at the Sandunovsky Baths
Last year, the pandemic prevented the Friends Charitable Foundation from celebrating its fifth anniversary on a large scale, so founding friends Yan Yanovsky, Gor Nakhapetyan, and Dmitry Yampolsky promised to celebrate the sixth birthday in such a way that Moscow will remember it for a long time. And they succeeded – on April 20, the foundation's birthday was held in a big way. The immersive show, which had no analogues in the world yet, was created for profit, without rehearsals, and the invited guests themselves became the main characters and active participants in the performance.
That evening, no one could resist the veil of sexuality and beauty of the space and the people filling it. In one of the halls, putting aside modesty, one could drop in for a cocktail in the Fireplace Hall, taste a sparkling love drink, and, to the sounds of a live violin and electric harp, watch the ladies trying on luxurious lace sets from the Agent Provocateur collection.
That evening, no one could resist the veil of sexuality and beauty of the space and the people filling it. In one of the halls, putting aside modesty, one could drop in for a cocktail in the Fireplace Hall, taste a sparkling love drink, and, to the sounds of a live violin and electric harp, watch the ladies trying on luxurious lace sets from the Agent Provocateur collection.
Agent Provocateur and Tatler Cocktail for the launch of the All Hours collection.
On March 24, in Moscow, in the Imperial Suite of the Four Seasons Moscow hotel, the British brand Agent Provocateur presented the All Hours collection with the support of Tatler magazine. This new category takes the brand beyond the boudoir. The collection was inspired by the modern woman, her ambiguity, and her need for comfort and functionality, but All Hours has the same beauty and sophistication of the silhouette as the classic AP collections.
Boucheron Contemplation Collection in Moscow
Boucheron Contemplation Collection in Moscow On March 3, 2021, Boucheron held a press day at the brand's boutique at Petrovka 12. Boucheron showed the Contemplation high jewelry collection. In this collection, all the codes of the jewelry house are embodied: jewelry trembles on coffee from the slightest breath, fragments of stars are woven into airy matter, the necklace creates a cloud of diamonds. Exceptional decorations and the magic of the brand's boutique allowed guests to plunge into the atmosphere of Place Vendôme in Paris!
Agent Provocateur is a new client of Bureau de Presse Agency
Agent Provocateur, a british lingerie brand, has become a part of Bureau de Presse agency's portfolio.
Agent Provocateur was founded in England in 1994 by Joseph Corré, the son of Vivienne Westwood, and his then-wife Serena Rees. The couple started producing provocative lingerie which immediately became a hit in the fashion worlds. In 2007 Sarah Shotton was appointed the creative director of the brand. Since then, Agent Provocateur offers luxurious lingerie sets which are comfortable as well as playful and fierce, which is much appreciated by the brand's community.
Bureau de Presse agency will be responsible for Agent Provocateur PR & Communications on the Russian market.
Agent Provocateur was founded in England in 1994 by Joseph Corré, the son of Vivienne Westwood, and his then-wife Serena Rees. The couple started producing provocative lingerie which immediately became a hit in the fashion worlds. In 2007 Sarah Shotton was appointed the creative director of the brand. Since then, Agent Provocateur offers luxurious lingerie sets which are comfortable as well as playful and fierce, which is much appreciated by the brand's community.
Bureau de Presse agency will be responsible for Agent Provocateur PR & Communications on the Russian market.
Rooftop workout with Agent Provocateur x AIZEL boutique
On August 4, SMSTRETCHING founder Samira Mustafayeva, with the support of Agent Provocateur, conducted a barre workout on the roof of the Aizel concept store in Stoleshnikov Lane. One of the first events after the pandemic took place in a relaxed atmosphere. In addition to the energy boost from the workout, the guests received gifts from Agent Provocateur.
Barre became one of the most famous directions in the fitness world thanks to the combination of ballet movements, yoga and core strength exercises, so many famous SM Stretching fans could be seen on the summer roof: Julia Parshuta, Alexandra Markina, Diana Korkunova, Maria Belova and others.
Barre became one of the most famous directions in the fitness world thanks to the combination of ballet movements, yoga and core strength exercises, so many famous SM Stretching fans could be seen on the summer roof: Julia Parshuta, Alexandra Markina, Diana Korkunova, Maria Belova and others.
Boucheron hosted the first digital presentation of the new haute joaillerie collection Contemplation
Boucheron presented the new Contemplation collection in a digital show format. For Boucheron's creative director, Claire Choisne, the new haute joaillerie collection has been the most intimate so far. She succeeded in what she had long dreamed of – to stop the elusive moments and capture the beauty of nature. Clouds of diamonds, precious birds, play of light and fragments of stars have become elements of the Contemplation collection, consisting of 67 pieces.
Working on them, the jeweler was looking for inspiration in the movement of clouds, the rustle of bird wings, dandelions flying in the wind – in everything that can be noticed and felt only being present in the moment, living every second of it here and now. This philosophy is reflected in the asymmetrical En Passant earrings that look like thunderclouds, the precious Murmuration bird sets, the Bleu Infini drop earrings with two aquamarines, each weighing about 70 carats, and other pieces with poetic names.
Working on them, the jeweler was looking for inspiration in the movement of clouds, the rustle of bird wings, dandelions flying in the wind – in everything that can be noticed and felt only being present in the moment, living every second of it here and now. This philosophy is reflected in the asymmetrical En Passant earrings that look like thunderclouds, the precious Murmuration bird sets, the Bleu Infini drop earrings with two aquamarines, each weighing about 70 carats, and other pieces with poetic names.
Opening of the Hermès boutique in the Vremena Goda Galleries.
On September 15, the Vremena Goda Galleries opened a new Hermès boutique, designed by the Parisian architectural bureau RDAI. This is the brand's third retail space in Moscow.
Upon entering, visitors are greeted by a collection of the legendary Hermès silk. Here you can also see the brand's novelty – a two-sided silk caret. In addition to men's and women's clothing, the boutique also has a jewelry salon, cosmetics, and perfume departments, a collection of furniture and objects for the home, and, of course, the famous leather accessories and shoes.
The first guests of the boutique, made in the iconic palette of pink, beige and brown, were Masha Fedorova, Yulia Akimova, Natasha Goldenberg, Oksana Bondarenko, and other admirers of the famous French fashion house.
Upon entering, visitors are greeted by a collection of the legendary Hermès silk. Here you can also see the brand's novelty – a two-sided silk caret. In addition to men's and women's clothing, the boutique also has a jewelry salon, cosmetics, and perfume departments, a collection of furniture and objects for the home, and, of course, the famous leather accessories and shoes.
The first guests of the boutique, made in the iconic palette of pink, beige and brown, were Masha Fedorova, Yulia Akimova, Natasha Goldenberg, Oksana Bondarenko, and other admirers of the famous French fashion house.
Hermès petit h exhibition has opened in Moscow – the atelier works with leftover materials and unused fabrics
From 4 to 22 March, the first exhibition of petit h workshops in Russia is being held at the Hermès boutique in GUM: this division of the fashion house, founded by Pascale Mussard in 2010, effortlessly approaches familiar materials and comes up with eloquently creative accessories and interior items. A leather-framed mirror with a wicker frame, a liquor glass and a metal tower transformed into a candlestick are just a couple of objects created by the petit h team led by creative director Godefroy de Virieu, who took over the atelier in 2018.
The creative process of petit h "comes from the opposite" and is not based on pre-existing ideas and images, but on materials that have not found its use in other workshops. You can appreciate the ingenuity and improvisation of the atelier's employees, as well as the reasonable use of surplus production at the boutique in GUM until the end of March.
The creative process of petit h "comes from the opposite" and is not based on pre-existing ideas and images, but on materials that have not found its use in other workshops. You can appreciate the ingenuity and improvisation of the atelier's employees, as well as the reasonable use of surplus production at the boutique in GUM until the end of March.
Hermès showcases men's spring-summer 2021 collection
Hermès menswear SS21 collection show was hosted online. Veronique Nichanian, the brand's menswear creative director, worked on it together with an experimental theater director Cyril Teste.
The collection focuses mostly on colors reminiscent of the Mediterranean coast – different shades of blue, muted pastels, sand and white, as well as natural fabrics like silk, cashmere, different types of leather and several variations of cotton, from thin poplin to dense canvas.
According to Veronique Nichanian, the collection turned out to be much more compact than usual, due to production restrictions because of the pandemic, but it turned out very capsule-like and unified in spirit. Cyril Teste helped present it in the form of a theatrical performance, which can be viewed on the brand's website.
The collection focuses mostly on colors reminiscent of the Mediterranean coast – different shades of blue, muted pastels, sand and white, as well as natural fabrics like silk, cashmere, different types of leather and several variations of cotton, from thin poplin to dense canvas.
According to Veronique Nichanian, the collection turned out to be much more compact than usual, due to production restrictions because of the pandemic, but it turned out very capsule-like and unified in spirit. Cyril Teste helped present it in the form of a theatrical performance, which can be viewed on the brand's website.
Aquazzura is the new brand of Bureau de Presse Agency
Aquazzura, the luxury italian footwear brand, has become the part of Bureau de Presse agency's portfolio.
Founded in Florence in 2011 by Edgardo Osorio, Aquazzura offers the high-quality women's footwear where elegance, timeless styles, attention to details and wearability go together. Among fans of Aquazzura shoes – Meghan Markle, Rihanna, Gigi Hadid, Charlize Theron and other celebrities. Aquazzura is available in more than 58 countries around the world with flagship stores in London, Florence, New York, Moscow, Dubai, Milan and many others.
Bureau de Presse agency will be responsible for Aquazzura PR & Communications on Russian market.
Founded in Florence in 2011 by Edgardo Osorio, Aquazzura offers the high-quality women's footwear where elegance, timeless styles, attention to details and wearability go together. Among fans of Aquazzura shoes – Meghan Markle, Rihanna, Gigi Hadid, Charlize Theron and other celebrities. Aquazzura is available in more than 58 countries around the world with flagship stores in London, Florence, New York, Moscow, Dubai, Milan and many others.
Bureau de Presse agency will be responsible for Aquazzura PR & Communications on Russian market.
Paris Men's Fashion Week
Men's fashion week has passed in Paris, where brands showed their autumn pre-collections. We share a review by elle.ru.
Opening of the Boucheron boutique on Place Vendome after reconstruction
The bureau de presse agency held a press preview of the Boucheron boutique at Place Vendome after almost two years of renovation. More than 30 journalists from Russia and the CIS countries saw the updated boutique, which includes an apartment serviced by the Ritz Hotel, where the presentation of the new Jack collection took place.
