À propos de Bureau de presse

Bureau de presse est une agence de relations publiques et de communication, spécialisée dans le PR, le plan média et élaboration de projets pour les principales marques de luxe internationales de la mode et de la joaillerie.

L'agence a été fondée en 2017 à Moscou par Maria Navrotskaya, qui est diplômée du département de journalisme de l'Université d'État de Moscou et qui a plus de 10 ans d'expérience dans les segments du luxe et de la mode.

Maria Navrotskaya: «Notre travail est un mode de vie, nos clients sont une source éternelle d’inspiration. Nous sommes sincèrement amoureux des marques avec lesquelles nous travaillons, cet amour donne le meilleur résultat professionnel et nous rend heureux. Nous sommes une petite équipe de personnes partageant les mêmes idées, ce qui devient indispensable pour chaque client. Notre expertise ne réside pas seulement dans le domaine de la communication, aujourd'hui il est important de comprendre que les communications doivent être destinées au client final et conduire à l’augmentation des ventes. Par conséquent, l’organisation d’événements clients et la communication avec le personnel des boutiques de nos clients font partie intégrante du travail de l’agence.


L’équipe des événements du Bureau de presse produit et crée des événements très médiatisés qui sont parfaitement organisés, détaillés et transparents. Nous pouvons planifier et exécuter toutes sortes d’événements.

L’équipe de l’agence du Bureau de presse crée un plan média en fonction des besoins du client, agissant dans toutes les directions : médias imprimés et en ligne, publicité sur les réseaux sociaux et Youtube. Nous utilisons également tous les canaux de communication, y compris le SERM et le SEO. Nous avons non seulement l’expérience de créer et de mettre en œuvre des plans médias pour tout budget, mais aussi un système unique pour évaluer le ROI des campagnes de nos clients.
Hermès Les Jeux de L'ombre High Jewelry presentation
On July 6, 2022, Hermès introduced the 7th high jewelry collection Les Jeux de l’Ombre. It was launched during the Paris Haute Couture Week, in an impressive display of theatre performance created by Lina Lapelytè.

Boucheron Carte Blanche, Ailleurs High Jewelry Presentation
On July 4, 2022, we presented the new Boucheron Carte Blanche, Ailleurs collection to the press from Spain, Turkey, Poland, and the Czech Republic. By tradition, the presentation was held at 26 Place Vendôme Boucheron boutique.
Christmas cocktail at Boucheron Boutique
On December 16, 2021, a Christmas cocktail was held at Boucheron boutique, at Petrovka 12. The guests tried on the new Animaux de Collection, enjoyed Ginger Sveta dj set and Beluga Farm treats in an exquisite New Year's atmosphere.
Agent Provocateur SS22 Press Day
The Agent Provocateur SS22 press day was held on December 14. The new collection of the cult underwear brand is dedicated to the era of the noughties - neon colors, rhinestones, feathers.
The decadent interior of SIMACH v Nedavnem and the playlist with 2000s hits created a unique atmosphere.
Premiere of the Absolutely Naked show with Ekaterina Varnava at the Crave Cabaret Theatre.
On October 6, the Crave Theatre, the monopolist in the cabaret genre in Russia, presented the show Absolutely Naked. The main character in the show will be the film and television star Ekaterina Varnava. The general partner of the show is the iconic British lingerie brand Agent Provocateur.

Through satire, a fantastic plot and vivid images, the director of the production discusses issues of inequality, sexuality, and the role of women in modern society. The premiere production consists of a performance and numbers with elements of plastic theatre, vocals, acrobatics, and media art. All of the above will complement the genre that returns the viewer to the origins of the cabaret – stand-up. The legendary lingerie brand Agent Provocateur provided the most sophisticated models from the current collections, especially for Absolutely Naked.

The event was attended by Polina Gagarina, Philip Kirkorov, Rinal Mukhametov, Sasha Bortich, Svetlana Ustinova, Alexandra Revenko, and others.
Agent Provocateur AW21 Press Day

Agent Provocateur AW21 Press Day
On June 3, 2021, a presentation of the Agent Provocateur AW21 collection took place on the roof of the Aizel boutique. The collection, invented during the lockdown, is able to inspire women to be free to be themselves. A new bold adventure with Agent Provocateur - the search for yourself. On the roof of Aizel boutique, Agent Provocateur created a garden of paradise with plants and flowers. The musical set by Sveta Ginger and the sunny weather provided the perfect mood for the guests of the event.
The Friends Foundation celebrated an immersive birthday at the Sandunovsky Baths
Last year, the pandemic prevented the Friends Charitable Foundation from celebrating its fifth anniversary on a large scale, so founding friends Yan Yanovsky, Gor Nakhapetyan, and Dmitry Yampolsky promised to celebrate the sixth birthday in such a way that Moscow will remember it for a long time. And they succeeded – on April 20, the foundation's birthday was held in a big way. The immersive show, which had no analogues in the world yet, was created for profit, without rehearsals, and the invited guests themselves became the main characters and active participants in the performance.

That evening, no one could resist the veil of sexuality and beauty of the space and the people filling it. In one of the halls, putting aside modesty, one could drop in for a cocktail in the Fireplace Hall, taste a sparkling love drink, and, to the sounds of a live violin and electric harp, watch the ladies trying on luxurious lace sets from the Agent Provocateur collection.

Throughout the evening, the best friends of the Friends Foundation were happy to share their stories about the heroes of the occasion, including Miranda Mirianashvili, Ksenia Solovieva, Elena Feigin, Inga Berman, Elena Krygina, Irina Volskaya, and other eminent fans of the Foundation.
Agent Provocateur and Tatler Cocktail for the launch of the All Hours collection.
On March 24, in Moscow, in the Imperial Suite of the Four Seasons Moscow hotel, the British brand Agent Provocateur presented the All Hours collection with the support of Tatler magazine. This new category takes the brand beyond the boudoir. The collection was inspired by the modern woman, her ambiguity, and her need for comfort and functionality, but All Hours has the same beauty and sophistication of the silhouette as the classic AP collections.

As part of the cocktail, Tatler fashion director Renata Kharkova gave a lecture on the beautiful integration of underwear into everyday looks and told the guests about the brightest trends of this year.

The Agent Provocateur and Tatler event was attended by Ksenia Solovieva, Snezhana Georgieva, Victoria Manasir, Anna Antimoniy, Yulia Akimova, Ksenia Dukalis, Karina Istomina, Yulia Sharapova, Ilona Stolie, and many others.
Boucheron Contemplation Collection in Moscow
Boucheron Contemplation Collection in Moscow On March 3, 2021, Boucheron held a press day at the brand's boutique at Petrovka 12. Boucheron showed the Contemplation high jewelry collection. In this collection, all the codes of the jewelry house are embodied: jewelry trembles on coffee from the slightest breath, fragments of stars are woven into airy matter, the necklace creates a cloud of diamonds. Exceptional decorations and the magic of the brand's boutique allowed guests to plunge into the atmosphere of Place Vendôme in Paris!
Agent Provocateur is a new client of Bureau de Presse Agency
Agent Provocateur, a british lingerie brand, has become a part of Bureau de Presse agency's portfolio.

Agent Provocateur was founded in England in 1994 by Joseph Corré, the son of Vivienne Westwood, and his then-wife Serena Rees. The couple started producing provocative lingerie which immediately became a hit in the fashion worlds. In 2007 Sarah Shotton was appointed the creative director of the brand. Since then, Agent Provocateur offers luxurious lingerie sets which are comfortable as well as playful and fierce, which is much appreciated by the brand's community.

Bureau de Presse agency will be responsible for Agent Provocateur PR & Communications on the Russian market.
Rooftop workout with Agent Provocateur x AIZEL boutique
On August 4, SMSTRETCHING founder Samira Mustafayeva, with the support of Agent Provocateur, conducted a barre workout on the roof of the Aizel concept store in Stoleshnikov Lane. One of the first events after the pandemic took place in a relaxed atmosphere. In addition to the energy boost from the workout, the guests received gifts from Agent Provocateur.

Barre became one of the most famous directions in the fitness world thanks to the combination of ballet movements, yoga and core strength exercises, so many famous SM Stretching fans could be seen on the summer roof: Julia Parshuta, Alexandra Markina, Diana Korkunova, Maria Belova and others.
Boucheron hosted the first digital presentation of the new haute joaillerie collection Contemplation
Boucheron presented the new Contemplation collection in a digital show format. For Boucheron's creative director, Claire Choisne, the new haute joaillerie collection has been the most intimate so far. She succeeded in what she had long dreamed of – to stop the elusive moments and capture the beauty of nature. Clouds of diamonds, precious birds, play of light and fragments of stars have become elements of the Contemplation collection, consisting of 67 pieces.

Working on them, the jeweler was looking for inspiration in the movement of clouds, the rustle of bird wings, dandelions flying in the wind – in everything that can be noticed and felt only being present in the moment, living every second of it here and now. This philosophy is reflected in the asymmetrical En Passant earrings that look like thunderclouds, the precious Murmuration bird sets, the Bleu Infini drop earrings with two aquamarines, each weighing about 70 carats, and other pieces with poetic names.

Opening of the Hermès boutique in the Vremena Goda Galleries.
On September 15, the Vremena Goda Galleries opened a new Hermès boutique, designed by the Parisian architectural bureau RDAI. This is the brand's third retail space in Moscow.

Upon entering, visitors are greeted by a collection of the legendary Hermès silk. Here you can also see the brand's novelty – a two-sided silk caret. In addition to men's and women's clothing, the boutique also has a jewelry salon, cosmetics, and perfume departments, a collection of furniture and objects for the home, and, of course, the famous leather accessories and shoes.

The first guests of the boutique, made in the iconic palette of pink, beige and brown, were Masha Fedorova, Yulia Akimova, Natasha Goldenberg, Oksana Bondarenko, and other admirers of the famous French fashion house.
Hermès petit h exhibition has opened in Moscow – the atelier works with leftover materials and unused fabrics
From 4 to 22 March, the first exhibition of petit h workshops in Russia is being held at the Hermès boutique in GUM: this division of the fashion house, founded by Pascale Mussard in 2010, effortlessly approaches familiar materials and comes up with eloquently creative accessories and interior items. A leather-framed mirror with a wicker frame, a liquor glass and a metal tower transformed into a candlestick are just a couple of objects created by the petit h team led by creative director Godefroy de Virieu, who took over the atelier in 2018.

The creative process of petit h "comes from the opposite" and is not based on pre-existing ideas and images, but on materials that have not found its use in other workshops. You can appreciate the ingenuity and improvisation of the atelier's employees, as well as the reasonable use of surplus production at the boutique in GUM until the end of March.

Hermès showcases men's spring-summer 2021 collection
Hermès menswear SS21 collection show was hosted online. Veronique Nichanian, the brand's menswear creative director, worked on it together with an experimental theater director Cyril Teste.

The collection focuses mostly on colors reminiscent of the Mediterranean coast – different shades of blue, muted pastels, sand and white, as well as natural fabrics like silk, cashmere, different types of leather and several variations of cotton, from thin poplin to dense canvas.

According to Veronique Nichanian, the collection turned out to be much more compact than usual, due to production restrictions because of the pandemic, but it turned out very capsule-like and unified in spirit. Cyril Teste helped present it in the form of a theatrical performance, which can be viewed on the brand's website.

Aquazzura is the new brand of Bureau de Presse Agency
Aquazzura, the luxury italian footwear brand, has become the part of Bureau de Presse agency's portfolio.
Founded in Florence in 2011 by Edgardo Osorio, Aquazzura offers the high-quality women's footwear where elegance, timeless styles, attention to details and wearability go together. Among fans of Aquazzura shoes – Meghan Markle, Rihanna, Gigi Hadid, Charlize Theron and other celebrities. Aquazzura is available in more than 58 countries around the world with flagship stores in London, Florence, New York, Moscow, Dubai, Milan and many others.
Bureau de Presse agency will be responsible for Aquazzura PR & Communications on Russian market.
Paris Men's Fashion Week
Men's fashion week has passed in Paris, where brands showed their autumn pre-collections. We share a review by
Opening of the Boucheron boutique on Place Vendome after reconstruction
The bureau de presse agency held a press preview of the Boucheron boutique at Place Vendome after almost two years of renovation. More than 30 journalists from Russia and the CIS countries saw the updated boutique, which includes an apartment serviced by the Ritz Hotel, where the presentation of the new Jack collection took place.

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